Tasheia Ellison is a Consumer Marketing Director for Pfizer, Inc.’s Inflammation and Immunology (I&I) division, leading direct-to-consumer strategy and tactics for one of I&I’s pre-launch brands. During her 14 years at Pfizer, she’s held various roles across the commercial organization, and has a passion for patients and health equity. Under her equity leadership, Tasheia previously established a comprehensive framework for the Pfizer Dermatology team's role in driving greater health equity within medical dermatology, including the bold “Every Color Is Primary” campaign. She’s currently developing a similar framework for the Pfizer Gastroenterology Franchise, as she strives to live out Pfizer’s “Equity” value so that every person is truly seen, heard, and cared for.