Full Name
Nicole Michels McDonagh
Job Title
Group Creative Director + Partner
Speaker Bio
Nicole Michels McDonagh is currently Group Creative Director and member of the leadership team at Butler, Shine, Stern & Partners (BSSP), the latest step in a career that’s stretched from Seattle to Seoul with stops in San Francisco, Los Angeles and New York along the way. Prior to BSSP, she was a GCD at Wunderman Thompson/Seattle (formerly Possible) and held senior creative roles at Butler, Shine, Stern & Partners; Kirshenbaum, Bond & Partners; and Cole & Weber. She started her journey at FCB Seattle where she was a horrible executive assistant, but (luckily) a decent copywriter. Fast forward to her work being recognized by Cannes, The One Show, Effies, D&AD, Communication Arts, Clios, ADDYs, Archive, and Fast Co’s World Changing Ideas.

Nicole has appeared on Adweek’s Creative 100 list recognizing top creative talent and was honored to serve on The One Show jury along with award-winning creative directors from around the globe. In 2019, her work for Tommy Hilfiger Adaptive — the first fashion line designed with and for people with disabilities — was acknowledged with multiple Cannes Lions and the coveted Titanium shortlist. Throughout a 20-year career her most mind-blowing creations remain her two sons, collectively known as Beast Mode.
Nicole Michels McDonagh