Building a Completely Regenerative Production Set + David Barnett
TAZO, the beloved tea brand, set out to reimagine their business operations to follow a completely regenerative model – meaning everything they used had to replenish the earth or give back in some way – including their advertising. Cue their creative AOR, Edelman, who stepped up to the challenge to create the world’s first completely regenerative ad. From prop sourcing and natural lighting, to fuel-efficient travel and catering, Jesse and Adam will unpack how they went about building a regenerative production set.
Gold Member | Edelman
Adam Littke | Director
Jesse Suchmann | EVP, Executive Creative Director, Edelman
David Barnett | Co-Founder, Noble Signs
10:00 AM - 11:00 AM (EDT)
Wednesday, May 17, 2023